Cincinnati-based Advisory who believes in Servant Leadership & Growth Mindset.
We believe Servant Leadership starts with understanding the consumer problems to solve, jobs to be done, behaviors to shape, and habits to form.
By being obsessed with the consumer, we uncover new ways to reach consumers when and where they are most receptive, thus serving our consumer in new & unique ways, unlocking growth for the brand.
Pairing this with growth mindset, we help prioritize consumer media learning across your enterprise, uncovering new (and old) ways to reach consumers.
In-Housing Media: Are you tired of paying your agency >$10 Million USD in non-working media each year? Tired of paying expensive overhead that just uses free AI tools to manage your buys? We can help. Our advisors helped transform the world’s largest advertiser’s media planning & buying model, taking it in-house, saving millions for the bottom line.
We’ve mapped out the E2E media planning & buying process for the globe, capturing nuances by region and country, to define a winning 3 year in-housing global roadmap & vision.
We’ve led the in-house marketing technology transformation that was needed to make all planning & buying decisions entirely in-house.
We built an integrated media platform from scratch, enabling our planners & traders with one source of truth across an $85 Billion USD enterprise.
We built in-house self-serve products, enabling marketers to maximize consumer reach and minimize cost of a given plan, leading to better business decisions daily, reaching consumers when & where they are most receptive, driving $100 Million USD value creation. Ready to get started?
MMM Advisory: Does your CFO not believe, or simply ignore, MMM? Is consumer media effectiveness not part of your MMM? We can help. Our advisors built the consumer-centric MMM ecosystem that powers billion dollar decisions at the world’s largest advertiser, delivering incremental consumer reach and millions in value creation.
We built the first-ever Digital MMM industry measurement standards with the walled gardens, and the first-ever industry Portfolio ROI optimization solution, enabling incremental consumer reach across a portfolio of 80+ global brands.
We’ve worked with large vendor partners and smaller more nimble vendor partners, so we know the pros & cons of different partners by market.
We have driven enterprise-level business impact ( >$50 Million USD value creation) and activation at the CFO and CMO level.
Now with AI, Machine Learning, and cross media measurement solutions advancing quickly, we can build you a product roadmap that helps advanced tools complement or replace your MMM foundations. How can we help?
Clients trust us to help them reduce non-working media costs and get more business value from MMM. We challenge clients to think bigger, plan better, move faster, and cut costs. We promise to get you out of your comfort zone, because we believe it’s better to obsolete yourself, rather than be obsoleted.
Founder:
CJ Brown
Cincinnati, OH
CJ is a 21 year Global CPG marketing leader with blended expertise across media, brand building, analytics and insights, corporate strategy, and sales, driving marketing innovation that unlocks growth.
CJ led P&G’s $8B AI-powered media planning and buying overhaul (building off MMM foundations), award-winning campaigns (Always #LikeAGirl, Secret “Because You’re Hot”, Old Spice "Smell Like a Man"), and transformational product innovation (Secret Clinical Strength, Always Infinity).
Guided by a Servant Leadership philosophy, CJ is dedicated to helping his clients touch and improve consumer’s lives, enable global brand growth, in-house media, and more.